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Program & Schedule


11:00 to 12:00 Registration & Networking

Sign in and meet our vendors, speakers and sponsors – bring plenty of business cards!

12:00 Buffet Luncheon is Served

Lunch Menu

–          Garden Fresh Salad Bar

Mixed greens, Spinach, Arugula, Romaine, Lettuce, Quinoa,

Tomato, Cucumber, Corn, Peas, Carrot, Bell Peppers, Brussel Sprouts, Broccoli, Cauliflower, Olives, Cheese, Chick Peas, Eggs and Chicken

–          Assorted Finger Sandwiches

Smoked Salmon, Tuna Salad, Egg Salad, Chicken Salad, Turkey & Swiss, Ham & Cheese

–          Assorted mini Fruit Skewer

Bottled water and soda – coke, diet coke, sprite

Time to get lunch and have a seat. The program is about to begin!

12:30 to 12:40 Opening Remarks

Welcome and opening remarks by Heidi Richards Mooney, Founder – Women in Ecommerce

Opening Speaker, Dr. Carla Maldonado discusses the state of the economy and business intelligence in South Florida.

12:40 to 1:40 - Multicultural Marketing Panel

Speaker introductions by Suzannah Richards – Co Founder and Past President, Women in Ecommerce

Facilitated by Rosana Santos Calambichis, President & CEO Big Chef Catering, this impressive three-women panel will discuss How to tap into the LGBT, Black and Hispanic Markets.

1:40 to 2:10 - Break & Networking

Take a break, meet the vendors and sponsors and network with attendees.

Coffee sponsored by Origins of Coffees

Afternoon Snacks: Assorted Pastries and Cookies

2:15 to 3:00 Livestreaming Workshop

In this workshop, Kate Volman will present Now Go Live: Build Your Brand & Grow Your Business with Live Video

Livestreaming Video is where it’s at. During this workshop, participants will discover the benefits of live video and how they can begin to use it to build their online presence & grow their audience. Some of the topics covered include:

– The difference between Facebook live & YouTube

– Identifying what makes you business famous

– How to come up with your first 3-5 video topics

– How to repurpose every video to maximize it’s exposure

– The simple tools needed to go live using your mobile device

After this workshop, participants will be empowered to start using live video to confidently share their message online.

Speaker Introduction by Ellen Burton, Publisher – DUO Magazine

3:00 to 3:15 Break

Take a break, meet the vendors and sponsors and network with attendees

Coffee Sponsored by Origins of Coffees

3:15 to 4:00 Facebook Workshop

In this content rich workshop, Suzzette Turnbull will present How to Set Up Effective Facebook Ads that ADD to your Bottom Line.

In this dynamic workshop, you will get the tools, tactics, and training to effectively launch and run your own Facebook Advertising campaigns.

As we go through the process of creating an ad, you will learn:

  • how to create ads on your own
  • when to geotarget
  • which ad format to use to achieve your objective (i.e. split testing, traffic, engagement, lead generation, etc.)
  • how to use pixels
  • how to understand the analytics of your ads
  • And much more…

Suzette will share her experience and insights about Facebook Ads and how you can leverage the power of those ads to grow your connections, your credibility and your business.

Speaker Introduction by: Christine Myers, President – Virtual Assistant Services

4:00 to 4:15 Break

Take a break, meet the vendors and sponsors and network with attendees

Coffee Sponsored by Origins of Coffees

4:15 to 5:00 Video Workshop

In this workshop, Evie Hernandez will share Simple Secrets to Growing Your Business with Video Marketing

Video can also enhance your email marketing results.
According to one report from Wistia, emails with a video receive a 300 percent higher click-through rate than those without!
When used correctly, video has the power to improve your email marketing result and make a more meaningful impact on your audience.
  • Today’s consumers expect businesses to provide experiences tailored to their needs, interests, and habits.
  • If your marketing messages aren’t relevant and easily accessible on mobile devices, you can expect consumers to move on.
  • It’s now more critical than ever to get the right message the right person at the right time.

In this session you will learn about the top email marketing trends for small businesses, like adding videos to emails
and improve your 2018 marketing results!

Speaker Introduction by Betty Bauman, President – Ladies Let’s Go Fishing

5:00 Closing Remarks

Drawings, Sponsor Acknowledgements, Invitation to Next Event

5:10 to 6:00 Champagne Reception

Champagne Reception Sponsored by Moet Hennessy and Big Chef Catering

After the workshops, join us for champagne and light appetizers (Sponsored by Big Chef Catering) and champagne (Sponsored by Moet Hennessy)